Good writing is the best way to get attention, attract more clients, grow your business, show people you are best at what you do, and beat any and all competition.
Being a good writer borders on being a superpower.
In this series of articles I'm going to give you the tips and tricks I use to write articles, video scripts, blog posts, tweets and much more. Best of all? We're doing this in a non-boring way.
I don't care about the subject of a sentence or an "adjectival adjunct" or a "demonstrative pronoun". We're going to leave all that to the English teachers.
What we're going to talk about is how to write words that sell.
Let's get into it.
The Quickest Way To Get People To Read Your Stuff
The first step is always to entice someone into reading whatever you wrote.
Consider that you could write the world's best article or make the most compelling argument... but if they click off before you get to the point then it wouldn't matter. Messing up is a perfectly readable article.
Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain says: "uffffff, are we going to have to go through all this?"
Now look at this article you're reading right now.
Looks a lot more digestible compared to a newspaper, doesn't it.
That's because I make it easy for you to read this. Short paragraphs. Easy to understand sentences. No heavy jargon or useless filler sentences.
Short Form versus Long Form content
So does that mean you should make everything easy? Chop it up like babyfood? Talk like you're speaking to a toddler on Addy?
Nope.
But you do need to be mindful of how you format your stuff. Doesn't matter if it's video, audio, text.
Any type of content you make needs to hook the reader and keep them going.
That's just the start though. Much more is coming.
Want to know how I'd make sure your prospects would be glued to their screen, unable to stop consuming your content?
Talk soon,
Tinashe