Today, I'm sharing the absolute single best trick for you to use in your business right now. It's as close to a magic bullet as you can get.
Most local businesses don't advertise much.
And when they do, they advertise their service or product. Plumbers. Chiropractors. Divorce attorneys. You name it. They spend thousands of dollars telling people who they are and what they do. Which is great, but there's a better way to do it.
Let me show you. Just for fun, Google 'divorce attorney' and then add your city. See what shows up. It's one of the most expensive keywords so the people advertising it should be sharp as a tack.
The Searcher Why This Ad Copy Fails
Notice how almost no one actually uses the word "divorce attorney" in the headline of their ad?
As a searcher, that's odd because it's the first thing you check when you put that search phrase in. Is what you WANT to see as a searcher.
Of course, you'll see it in the description of the ad... but almost no one actually reads descriptions of ads! It's the headline that gets clicked. So when a searcher doesn't see what they want, they click on something else.
If you want to win, you just have to do ONE thing as a local business.
Be More Relevant
All this really means is that when a searcher enters a search term, the headline in your ad matches it exactly. If they search for "24 hour plumber near me", your headline should read "24 Hour Plumber Near Me".
It's as simple as that.
It takes a bit more work because you'll need to create different ad groups for each keyword but it pays off in spades.
1. Create a campaign.
2. Choose a few keywords that are very similar (e.g. 24 hour plumber, 24/7 plumber).
3. Create an ad group for each keyword.
4. Write an ad for each ad group, making sure the headline matches the keyword exactly.
5. Repeat for all keywords.
By doing this, you'll increase your CTR (Click Through Rate) and lower your CPC (Cost Per Click). Because Google loves relevancy.
And so do searchers.
If you want to win, you just have to do ONE thing as a local business. Be More Relevant.
Using This Strategy
You can use this strategy for any local business. It works for plumbers, dentists, roofers, landscapers, you name it.
It's the single best trick you can use to increase your ad performance.
Want to know how we would do this in your business?
Talk soon,
Tinashe Whata