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TW Marketing Agency · College Park, MD

⭐⭐⭐⭐⭐ 5.0 | Verified DMV Agency | College Park, MD

Google Ads Management in Maryland, DC & Northern Virginia

Google Ads That Bring The Calls

SEO is the long game. When you need the phone ringing this week, Google Ads are how you skip the line.

Google Ads put your business at the top of the page today. When someone searches for what you sell and you appear first, you get the call before the competition does. The catch is that ads also waste money fast if they are set up carelessly. TW Marketing builds and manages Google Ads and Local Services Ads for businesses across Maryland, DC and Northern Virginia, and we focus on one number: what each lead costs you.

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Two kinds of Google ads we run

Search Ads

The text ads that appear at the top of Google when someone searches for what you do. You pay when someone clicks. We choose the searches, write the ads and send clicks to a page built to turn them into calls.

Local Services Ads

The ads with the green badge that appear above everything else for home service businesses. You pay per lead, not per click. We set them up, keep your profile and budget in order and watch the quality of the leads.

How we stop money from leaking

  • We read your search terms report every week and block the searches that have nothing to do with the job.
  • We target only the areas you actually serve.
  • We match each ad to what people search, and send clicks to a page that matches the ad.
  • We run ads when you can pick up the phone, and we use call extensions so people can tap to call.
  • We track phone calls and form fills, not just clicks, so you see the real cost per lead.
  • We do not accept Google's automatic recommendations without reading them.

What this looks like in real numbers

We run Local Services Ads for a Maryland remodeling contractor. In the first 7 days the ads brought 6 paid leads, 5 phone calls and 1 message, from homeowners around the region looking for remodeling work, at about $225 per lead. For a job worth thousands of dollars, many contractors would take that deal.

What it costs

Google Ads is a $1,000 setup, then $600 a month to manage. Your ad budget goes to Google and is separate. No lock-in contracts.

Ads or local SEO?

Ads bring calls now. Local SEO builds free rankings that last. Most businesses do best with both, so ads bring calls while rankings build. Read the full comparison or learn about local SEO.

Where we run Google Ads

We work across Prince George's County, Montgomery County, Washington, DC and Northern Virginia. See also Google Ads in Washington, DC, in Bethesda, in Silver Spring and in College Park.

Questions about Google Ads

How fast will I get calls?

Ads can start bringing calls within days. We then tune them over the first few weeks based on cost per lead.

How big a budget do I need?

We tell you after the free plan, based on your area and how much a lead is worth to you.

Do you manage Local Services Ads too?

Yes.

Do I have to sign a contract?

No. There are no lock-in contracts.

Get your free ads plan

We will review your searches, your area and your budget, and tell you what we would do. No pressure. No lock-in.

TW Marketing Agency · College Park, MD · (703) 217-1422
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