SEO is the long game. When you need the phone ringing this week, Google Ads are how you skip the line.
Google Ads put your business at the top of the page today. When someone searches for what you sell and you appear first, you get the call before the competition does. The catch is that ads also waste money fast if they are set up carelessly. TW Marketing builds and manages Google Ads and Local Services Ads for businesses across Maryland, DC and Northern Virginia, and we focus on one number: what each lead costs you.
The text ads that appear at the top of Google when someone searches for what you do. You pay when someone clicks. We choose the searches, write the ads and send clicks to a page built to turn them into calls.
The ads with the green badge that appear above everything else for home service businesses. You pay per lead, not per click. We set them up, keep your profile and budget in order and watch the quality of the leads.
We run Local Services Ads for a Maryland remodeling contractor. In the first 7 days the ads brought 6 paid leads, 5 phone calls and 1 message, from homeowners around the region looking for remodeling work, at about $225 per lead. For a job worth thousands of dollars, many contractors would take that deal.
Google Ads is a $1,000 setup, then $600 a month to manage. Your ad budget goes to Google and is separate. No lock-in contracts.
Ads bring calls now. Local SEO builds free rankings that last. Most businesses do best with both, so ads bring calls while rankings build. Read the full comparison or learn about local SEO.
We work across Prince George's County, Montgomery County, Washington, DC and Northern Virginia. See also Google Ads in Washington, DC, in Bethesda, in Silver Spring and in College Park.
Ads can start bringing calls within days. We then tune them over the first few weeks based on cost per lead.
We tell you after the free plan, based on your area and how much a lead is worth to you.
Yes.
No. There are no lock-in contracts.
We will review your searches, your area and your budget, and tell you what we would do. No pressure. No lock-in.